PricinGame

In this simulation, each team will assume the role of a Revenue Manager who must set prices in order to maximize the company’s profits. In 4 different stages, participants will face different pricing scenarios: fixed price, variable price, capacity restrictions and segmented customer demand.

COURSES IN WHICH THE PRICINGAME IS USED:

Revenue Management, Pricing & Marketing

The simulation consists of 3 stages. The simulator allows students to use pricing as a tool to balance supply and demand. By the end of the simulation, students will have experienced the following concepts: pricing based on customer assessment, static pricing, dynamic pricing and capacity control.

"The simulator (PricinGame) went great in the course and started some good discussions among the group on concepts and strategies. It was also interesting to see how the different students had different reactions to the changes in demand and how they adjusted their thinking and strategies in the different scenarios. I do believe it would be beneficial to run the exercise again as it is always a bit confusing when playing it for the first time, but the response was great and helped bring across the basic understanding of Revenue Management.”

"The PricinGame experience was enjoyable and useful for both students and instructors."

"I think educational simulations are a very effective learning tool in the sense of motivating the students. The PricinGame is like a hands-on experience for the students, and they can really try and execute by themselves different pricing strategies."

"It is a nice structured introduction to dynamic pricing and revenue management and gives the students the opportunity to have something of the experience of real-world dynamic pricing. During the PricinGame session, my students were engaged with the problems facing real-world revenue managers."