Balanced Scorecard Game

The simulation is developed under the context of the case study called “neXstore” planning and executing a new strategy in a chain of convenience stores, where the recently formed board demands explosive growth for the company.

COURSES IN WHICH THE BALANCED SCORECARD GAME IS USED:

Management Control, Strategy & Business Administration

After using the simulator, students will have learned to transfer a business vision to a strategic map following the Balanced Scorecard methodology, identifying how to measure the achievements of each objective and understanding the impacts of the initiatives carried out to correct or maintain the course of the company. To this end, during the simulation they must decide: which objectives to position in each guideline and in each perspective, how the objectives relate to one another, which KPI(s) best represent the fulfilment of each objective, and which initiative will be implemented in each six-month period of operation.

"Simulations engage the students directly and give them an opportunity to not only apply the techniques they're learning but also to think critically about the outcome by assessing the metrics and considering cause, event, and effect."

"It is a user-friendly work tool, adding value about the need to work in an integrated way between processes. Students, at certain times, become passionate about the game, because it leads them to think and act like entrepreneurs. I suggest starting from the medium to the highest complexity and with its application, both in undergraduate and graduate activities."

"Some of the students that have been very quiet throughout the semester "came alive" and communicated more with each other than they had during formal classes until then."