In this simulation, each team will assume the role of a Revenue Manager who must set prices in order to maximize the company’s profits. In 4 different stages, participants will face different pricing scenarios: fixed price, variable price, capacity restrictions and segmented customer demand.
COURSES IN WHICH THE PRICINGAME IS USED:
The simulation consists of 3 stages. The simulator allows students to use pricing as a tool to balance supply and demand. By the end of the simulation, students will have experienced the following concepts: pricing based on customer assessment, static pricing, dynamic pricing and capacity control.
Tito Homem-de-Mello
Professor
Universidad Adolfo Ibañez - Chile
Tito Homem-de-Mello
Professor
Universidad Adolfo Ibañez - Chile
Hossein Rikhtehgar
Assistant Professor
Pacific University - Oregon
Hossein Rikhtehgar
Assistant Professor
Pacific University - Oregon
Ekaterina Koromyslova
Assistant Professor
South Dakota State University - USA
Ekaterina Koromyslova
Assistant Professor
South Dakota State University - USA
Gustavo Vulcano
Professor
New York University - USA
Gustavo Vulcano
Professor
New York University - USA
David Martell
Professor
University of Toronto - Canada
David Martell
Professor
University of Toronto - Canada
Miguel Rodríguez
Revenue Manager
Melia Hotels International - Germany
Miguel Rodríguez
Revenue Manager
Melia Hotels International - Germany
Miguel Rodríguez
Revenue Manager
Melia Hotels International - Germany
Miguel Rodríguez
Revenue Manager
Melia Hotels International - Germany
Joline Uichanco
Lecturer
University of Michigan - USA
Joline Uichanco
Lecturer
University of Michigan - USA
Antonio Kovacevic
Professor
Pontificia Universidad Católica de Chile - Chile
Antonio Kovacevic
Professor
Pontificia Universidad Católica de Chile - Chile
Marcelo Olivares
Professor
Columbia University
Marcelo Olivares
Professor
Columbia University
Rae Rawley, Ph.D.
Professor
Peninsula College - USA
Rae Rawley, Ph.D.
Professor
Peninsula College - USA
HEAD OFFICE
Santiago, Chile
SALES OFFICE
Los Angeles, California
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