PricinGame

In this simulation, each team will assume the role of a Revenue Manager who must set prices in order to maximize the company’s profits. In 4 different stages, participants will face different pricing scenarios: fixed price, variable price, capacity restrictions and segmented customer demand.

COURSES IN WHICH THE PRICINGAME IS USED:

Revenue Management, Pricing & Marketing

The simulation consists of 3 stages. The simulator allows students to use pricing as a tool to balance supply and demand. By the end of the simulation, students will have experienced the following concepts: pricing based on customer assessment, static pricing, dynamic pricing and capacity control.

"It is much easier for the students to understand the concepts through the game than a standard lecture."

Tito Homem-de-Mello

Professor

Universidad Adolfo Ibañez - Chile

GameLab Education - Games and Simulations for Operations Management classes
2020-07-30T00:22:00+00:00

Tito Homem-de-Mello

Professor

Universidad Adolfo Ibañez - Chile

"It is much easier for the students to understand the concepts through the game than a standard lecture."
"I found that the use of simulation games in the classroom increases students' motivation for learning. Additionally, this active learning prepares students to deal with the real-business environment and decision making in uncertainties."

Hossein Rikhtehgar

Assistant Professor

Pacific University - Oregon

GameLab Education - Games and Simulations for Operations Management classes
2020-07-30T00:30:43+00:00

Hossein Rikhtehgar

Assistant Professor

Pacific University - Oregon

"I found that the use of simulation games in the classroom increases students' motivation for learning. Additionally, this active learning prepares students to deal with the real-business environment and decision making in uncertainties."
“It is a nice structured introduction to dynamic pricing and revenue management and gives the students the opportunity to have something of the experience of real-world dynamic pricing. During the PricinGame session, my students were engaged with the problems facing real-world revenue managers."

Robert Philips

Head of Pricing, Amazon and Former Professor, Columbia University

Columbia University - USA

GameLab Education - Games and Simulations for Operations Management classes
2020-07-28T20:36:25+00:00

Robert Philips

Head of Pricing, Amazon and Former Professor, Columbia University

Columbia University - USA

“It is a nice structured introduction to dynamic pricing and revenue management and gives the students the opportunity to have something of the experience of real-world dynamic pricing. During the PricinGame session, my students were engaged with the problems facing real-world revenue managers."
"The PricinGame experience was enjoyable and useful for both students and instructors."

Ekaterina Koromyslova

Assistant Professor

South Dakota State University - USA

GameLab Education - Games and Simulations for Operations Management classes
2020-07-28T20:41:46+00:00

Ekaterina Koromyslova

Assistant Professor

South Dakota State University - USA

"The PricinGame experience was enjoyable and useful for both students and instructors."
"I think educational simulations are a very effective learning tool in the sense of motivating the students. The PricinGame is like a hands-on experience for the students, and they can really try and execute by themselves different pricing strategies."

Gustavo Vulcano

Professor

New York University - USA

GameLab Education - Games and Simulations for Operations Management classes
2020-07-28T20:45:09+00:00

Gustavo Vulcano

Professor

New York University - USA

"I think educational simulations are a very effective learning tool in the sense of motivating the students. The PricinGame is like a hands-on experience for the students, and they can really try and execute by themselves different pricing strategies."
"Some of the students that have been very quiet throughout the semester “came alive” and communicated more with each other than they had during formal classes until then."

David Martell

Professor

University of Toronto - Canada

GameLab Education - Games and Simulations for Operations Management classes
2020-07-29T22:40:11+00:00

David Martell

Professor

University of Toronto - Canada

"Some of the students that have been very quiet throughout the semester “came alive” and communicated more with each other than they had during formal classes until then."
"My colleagues and I definitely believe in them. They are much more effective in capturing the attention of all participants than a boring presentation or an Excel spreadsheet."

Miguel Rodríguez

Revenue Manager

Melia Hotels International - Germany

GameLab Education - Games and Simulations for Operations Management classes
2020-07-29T21:22:55+00:00

Miguel Rodríguez

Revenue Manager

Melia Hotels International - Germany

"My colleagues and I definitely believe in them. They are much more effective in capturing the attention of all participants than a boring presentation or an Excel spreadsheet."
"The deeper we went into the simulation the more competitive everyone became. It somehow became a challenge, especially every time the administrator showed the current results. Everybody was focused and every decision was discussed spiritedly in the groups."

Miguel Rodríguez

Revenue Manager

Melia Hotels International - Germany

GameLab Education - Games and Simulations for Operations Management classes
2020-07-30T00:35:34+00:00

Miguel Rodríguez

Revenue Manager

Melia Hotels International - Germany

"The deeper we went into the simulation the more competitive everyone became. It somehow became a challenge, especially every time the administrator showed the current results. Everybody was focused and every decision was discussed spiritedly in the groups."
"I would say that students have a different energy whenever its game day. Even the students who are the least motivated in class end up being the most involved during a game".

Joline Uichanco

Lecturer

University of Michigan - USA

GameLab Education - Games and Simulations for Operations Management classes
2020-07-23T17:49:29+00:00

Joline Uichanco

Lecturer

University of Michigan - USA

"I would say that students have a different energy whenever its game day. Even the students who are the least motivated in class end up being the most involved during a game".
"With the advent of online education, simulators or games have become essential to get the student's attention. To be effective, online teaching cannot simply be doing the same thing as face-to-face classes. It doesn't work. It requires a change in the way of teaching and simulators help a lot to make things different."

Antonio Kovacevic

Professor

Pontificia Universidad Católica de Chile - Chile

GameLab Education - Games and Simulations for Operations Management classes
2020-07-28T19:28:03+00:00

Antonio Kovacevic

Professor

Pontificia Universidad Católica de Chile - Chile

"With the advent of online education, simulators or games have become essential to get the student's attention. To be effective, online teaching cannot simply be doing the same thing as face-to-face classes. It doesn't work. It requires a change in the way of teaching and simulators help a lot to make things different."
"We call them games, because they are fun. But as learning tools, they are as effective as any class, homework or study case".

Marcelo Olivares

Professor

Universidad de Chile - Chile

GameLab Education - Games and Simulations for Operations Management classes
2020-07-23T17:05:04+00:00

Marcelo Olivares

Professor

Universidad de Chile - Chile

"We call them games, because they are fun. But as learning tools, they are as effective as any class, homework or study case".
"Simulations engage the students directly and give them an opportunity to not only apply the techniques they’re learning but also to think critically about the outcome by assessing the metrics and considering cause, event, and effect."

Rae Rawley, Ph.D.

Professor

Peninsula College - USA

GameLab Education - Games and Simulations for Operations Management classes
2020-07-28T19:10:34+00:00

Rae Rawley, Ph.D.

Professor

Peninsula College - USA

"Simulations engage the students directly and give them an opportunity to not only apply the techniques they’re learning but also to think critically about the outcome by assessing the metrics and considering cause, event, and effect."
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GameLab Education - Games and Simulations for Operations Management classes

with engaging experiences!

Classroom Mode

  • Synchronous game-play
  • Students play in teams of up to 3 players
  • Real-time support for the instructor during the classroom sessions
  • Competition mode (Optional): students get to compete for the best management of the pricing strategy of a travel agency

42

COUNTRIES

22,000

STUDENTS & PLAYERS

146

LECTURERS & INSTRUCTORS

100

INSTITUTIONS

Pricing

HOMEWORK

$ 4
99
Per student
  • Coming Soon!

CLASSROOM

$ 14
99
Per student
  • Unlimited access for 6 months
  • Access to the Instructor Platform
  • Real-time support
  • Customizable Scenarios

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