In this simulation, each team will assume the role of a Revenue Manager who must set prices in order to maximize the company’s profits. In 4 different stages, participants will face different pricing scenarios: fixed price, variable price, capacity restrictions and segmented customer demand.
COURSES IN WHICH THE PRICINGAME IS USED:
Revenue Management, Pricing & Marketing
The simulation consists of 3 stages. The simulator allows students to use pricing as a tool to balance supply and demand. By the end of the simulation, students will have experienced the following concepts: pricing based on customer assessment, static pricing, dynamic pricing and capacity control.
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