PricinGame
In this simulation, each team will assume the role of a Revenue Manager who must set prices in order to maximize the company’s profits. In 4 different stages, participants will face different pricing scenarios: fixed price, variable price, capacity restrictions and segmented customer demand.
COURSES IN WHICH THE PRICINGAME IS USED:
Revenue Management, Pricing & Marketing
The simulation consists of 3 stages. The simulator allows students to use pricing as a tool to balance supply and demand. By the end of the simulation, students will have experienced the following concepts: pricing based on customer assessment, static pricing, dynamic pricing and capacity control.

Tito Homem-de-Mello
Professor
Universidad Adolfo Ibañez - Chile
Tito Homem-de-Mello
Professor
Universidad Adolfo Ibañez - Chile


Hossein Rikhtehgar
Assistant Professor
Pacific University - Oregon
Hossein Rikhtehgar
Assistant Professor
Pacific University - Oregon


Ekaterina Koromyslova
Assistant Professor
South Dakota State University - USA
Ekaterina Koromyslova
Assistant Professor
South Dakota State University - USA


Gustavo Vulcano
Professor
New York University - USA
Gustavo Vulcano
Professor
New York University - USA


David Martell
Professor
University of Toronto - Canada
David Martell
Professor
University of Toronto - Canada


Miguel Rodríguez
Revenue Manager
Melia Hotels International - Germany
Miguel Rodríguez
Revenue Manager
Melia Hotels International - Germany


Miguel Rodríguez
Revenue Manager
Melia Hotels International - Germany
Miguel Rodríguez
Revenue Manager
Melia Hotels International - Germany


Joline Uichanco
Lecturer
University of Michigan - USA
Joline Uichanco
Lecturer
University of Michigan - USA


Antonio Kovacevic
Professor
Pontificia Universidad Católica de Chile - Chile
Antonio Kovacevic
Professor
Pontificia Universidad Católica de Chile - Chile


Marcelo Olivares
Professor
Columbia University
Marcelo Olivares
Professor
Columbia University


Rae Rawley, Ph.D.
Professor
Peninsula College - USA
Rae Rawley, Ph.D.
Professor
Peninsula College - USA

with engaging experiences!
Classroom Mode
- Synchronous game-play
- Students play in teams of up to 3 players
- Real-time support for the instructor during the classroom sessions
- Competition mode (Optional): students get to compete for the best management of the pricing strategy of a travel agency
















Pricing
CLASSROOM
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Unlimited access for 6 months
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Access to the Instructor Platform
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Real-time support
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Customizable Scenarios
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