PricinGame

In this simulation, each team will assume the role of a Revenue Manager who must set prices in order to maximize the company’s profits. In 4 different stages, participants will face different pricing scenarios: fixed price, variable price, capacity restrictions and segmented customer demand.

COURSES IN WHICH THE PRICINGAME IS USED:

Revenue Management, Pricing & Marketing

The simulation consists of 3 stages. The simulator allows students to use pricing as a tool to balance supply and demand. By the end of the simulation, students will have experienced the following concepts: pricing based on customer assessment, static pricing, dynamic pricing and capacity control.

"The PricinGame experience was enjoyable and useful for both students and instructors."

"I think educational simulations are a very effective learning tool in the sense of motivating the students. The PricinGame is like a hands-on experience for the students, and they can really try and execute by themselves different pricing strategies."

"It is a nice structured introduction to dynamic pricing and revenue management and gives the students the opportunity to have something of the experience of real-world dynamic pricing. During the PricinGame session, my students were engaged with the problems facing real-world revenue managers."